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February 2018

February 16th, 2018 Japanese Wrestlers, Socks, and the Power of Influencer Marketing By Barrett Condy, Creative Director What could a Japanese pro wrestler do to convince you to buy socks? If you’re a follower of Suzuki Minoru on Instragram, all he has to do is post a daily pic of his STANCE socks, and you’re hooked. With social media reaching critical mass and the possibility for everyone to become their own publisher, channel and star, what "influencer" means is drastically changing—and so is the scale.
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February 2nd, 2018 Does your marketing pass the gender bias test? By Meg Cannon, Copywriter Overcoming gender bias in advertising can help your brand reach more eyeballs and keep women—the decision makers for most purchases—squarely on your side. It's also the right thing to do.
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