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September 2017

September 29th, 2017 Is it Time for Marketers to Cut the Cord, Too? There’s much talk these days about “cord cutting”—the choice some consumers are making to cancel their cable service in favor of either over-the-air (antenna) TV or alternative delivery services (Netflix, YouTube, Hulu, etc.) So what’s the message for marketers? Abandon TV like the bellbottoms of yesteryear? No, we don’t think so (although we do think you need to lose the bellbottoms).
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September 1st, 2017 Learn Your Auto Brand’s Voice—and Speak It Clearly On the surface, one car, truck, van or SUV is basically like any other. The way auto brands distinguish themselves comes down to being able to quickly and accurately communicate what’s at the heart of their brand—to speak in their brand’s voice.
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