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June 2017

June 30th, 2017 The Rise of the Six-Second Commercial When does an innovation become a trend? If Fox Network’s decision to begin broadcasting six-second commercials is any indication, the ultra-short spot is here to stay.
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June 14th, 2017 How to Reach the New Motoring Millennial Your Old Marketing Messages Need a Makeover In a reversal of long-held marketing wisdom, millennials are buying cars-- in 2016, in fact, millennials’ share of the new car market rose to 30% and outpaced baby boomers in car purchases for the first time. How should your marketing message adjust to engage this huge buying segment?
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