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April 4th, 2018 Welcome to Social Media … Wait, where is everyone going? By Barrett Condy, Creative Director People have been calling for a massive exodus from the Facebook almost since its inception, and recent issues such as the Cambridge Analytica data breach have energized those predicting the end of the social media platform. Ad revenue, however, is still going strong. What’s going on?
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March 14th, 2018 The Uncomfortable Side of Client-Agency Partnerships (And Why It's Critical) By Barrett Condy, Creative Director "He who pays the piper calls the tune." When all is said and done, the client is the final arbiter of whether marketing is good or bad. But here's another truth: Despite that power, the client should—like an ethical judge assigned to a case that hits too close to home— recuse themselves from making creative decisions. Here's why.
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February 16th, 2018 Japanese Wrestlers, Socks, and the Power of Influencer Marketing By Barrett Condy, Creative Director What could a Japanese pro wrestler do to convince you to buy socks? If you’re a follower of Suzuki Minoru on Instragram, all he has to do is post a daily pic of his STANCE socks, and you’re hooked. With social media reaching critical mass and the possibility for everyone to become their own publisher, channel and star, what "influencer" means is drastically changing—and so is the scale.
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February 2nd, 2018 Does your marketing pass the gender bias test? By Meg Cannon, Copywriter Overcoming gender bias in advertising can help your brand reach more eyeballs and keep women—the decision makers for most purchases—squarely on your side. It's also the right thing to do.
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January 29th, 2018 5 Do's and Don'ts for Car Dealership Commercials By Meg Cannon, Copywriter We took an informal, office-wide poll to find out what people respond to—and what bugs them—about car commercials. Sure, we’re all marketing and advertising professionals here at St. Gregory Group, but we’re also potential customers. Here are our do’s and don’ts for car commercials.
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January 19th, 2018 Need an effective media strategy? Get creative. By Barrett Condy, Creative Director If it’s disruptive enough, the way you deliver an idea is at least as important as the idea itself. That’s why you need to combine smart analytics with creative boundary-pushing.
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