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June 14th, 2017 How to Reach the New Motoring Millennial Your Old Marketing Messages Need a Makeover In a reversal of long-held marketing wisdom, millennials are buying cars-- in 2016, in fact, millennials’ share of the new car market rose to 30% and outpaced baby boomers in car purchases for the first time. How should your marketing message adjust to engage this huge buying segment?
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April 24th, 2017 Why Your Digital Ads Still Need the Human Touch Huge collections of websites like the Google Display Network can help advertisers get maximum exposure—but this model can be vulnerable to click fraud and placement next to unsafe content. Here's why actual human beings are still the key to getting the most out of online advertising.
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March 8th, 2017 4 Keys to Ensure Your Pre-roll Ads Get Watched Pre-roll ads—the short commercials that play before online videos—are a relatively new attempt to capture viewer attention for advertisers. But alas, according to a recent consumer study by Magna and IPG Media Lab, 65% of viewers skip them as soon as they get the chance. Here's how you can keep potential customers from skipping your messages.
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February 17th, 2017 Flow: It's Not Just for Artists Anymore 3 Keys to Establishing a Flow-Friendly Workplace "Flow" is the mental state creative people when they feel like time flies by while they're effortlessly creating. And it's not just for artists. Interviews with engineers, scientists and even CEOs report that their most successful innovations have happened during a flow state. So how can companies set up their employees to make flow more accessible?
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January 31st, 2017 Inflated Metrics or Not, Facebook Video Ads Can Be a Savvy Choice We’re going to say something controversial: Despite concerns over inflated metrics, we still think Facebook video ads can be a smart investment.
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January 19th, 2017 Creative Agencies vs. Consultancies In a battle of guts versus brains, which will triumph? It’s the yin/yang, right-brain/left-brain, chocolate/peanut butter debate many in the marketing industry have year after year. Which is more important: data or creativity?
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