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August 31st, 2018 For Car Buyers, the Deal Is in the Details By Barrett Condy, Creative Director No matter what brand of car you’re selling, the little details about your dealership can mean the difference between making a sale or not—or, more critically, creating a customer for life versus a one-off buyer.
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July 27th, 2018 Think Outside the Lot: How to Elevate Your Dealership Beyond Everyday Marketing By Stephanie Meinberg, Senior Writer No matter how good your dealership's marketing is, there’s always room for more. Unfortunately, your marketing budget isn’t infinite—so maximizing it by finding nontraditional outlets or outside-the-box strategies is just as vital as advertising your latest incentive or sale.
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June 21st, 2018 5 Reasons You Should Care About Online Reviews By Kyle O'Daniel, President There’s no denying that we live in a review culture now. Social media started it, and online retailers made it the norm. Often overlooked, this element of word-of-mouth marketing has become one of the most powerful drivers of sales, particularly in the “decision” phase of the buyer’s journey.
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June 11th, 2018 5 Reasons Why Your Old Marketing Materials Are Due for an Overhaul By Meg Cannon, Copywriter If you’ve been using the same perfectly serviceable collateral year after year, you’re probably attracting only a fraction of the new business you could. Here’s why it’s smart to review your marketing collateral every few years.
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May 16th, 2018 Visualize Better Sales: Eye Candy Meets Marketing on Instagram By Stephanie Meinberg, Senior Copywriter Experts argue that while Facebook might offer better visibility, Instagram delivers a higher level of engagement. In fact, Forbes considers Instagram the best social media platform for engagement. But what does that mean?
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April 27th, 2018 Creativity and the Importance of Gameness By Barrett Condy, Creative Director Gameness is a quality that people in the creativity business can learn a lot from, and it’s something that we admire in the most successful people in our field.
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