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February 17th, 2017 Flow: It's Not Just for Artists Anymore 3 Keys to Establishing a Flow-Friendly Workplace "Flow" is the mental state creative people when they feel like time flies by while they're effortlessly creating. And it's not just for artists. Interviews with engineers, scientists and even CEOs report that their most successful innovations have happened during a flow state. So how can companies set up their employees to make flow more accessible?
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January 31st, 2017 Inflated Metrics or Not, Facebook Video Ads Can Be a Savvy Choice We’re going to say something controversial: Despite concerns over inflated metrics, we still think Facebook video ads can be a smart investment.
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January 19th, 2017 Creative Agencies vs. Consultancies In a battle of guts versus brains, which will triumph? It’s the yin/yang, right-brain/left-brain, chocolate/peanut butter debate many in the marketing industry have year after year. Which is more important: data or creativity?
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December 21st, 2016 7 Predictions and Strategies for Social Media Marketing in 2017 About 90% of companies use social media for outreach, customer service and sales. Considering that Facebook has 1.71 billion users, WhatsApp and YouTube each have a billion, and Instagram has 500 million active users, it’s wise to invest time and effort into analyzing how best to reach these audiences. So, what are the social media trends we expect to continue and expand into 2017?
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November 18th, 2016 Measuring the ROI from your Pinterest Investment Just Got Easier It's becoming easier than ever for companies to measure the impact of their Pinterest presence.
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October 12th, 2016 How to Rev Up Your Car Dealership’s Online Reputation We’ve already written about how your website can help you close more car sales, but how do you handle information about your dealership on other sites?
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