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April 4th, 2018 Welcome to Social Media … Wait, where is everyone going? People have been calling for a massive exodus from the Facebook almost since its inception, and recent issues such as the Cambridge Analytica data breach have energized those predicting the end of the social media platform. Ad revenue, however, is still going strong. What’s going on?
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February 16th, 2018 Japanese Wrestlers, Socks, and the Power of Influencer Marketing What could a Japanese pro wrestler do to convince you to buy socks? If you’re a follower of Suzuki Minoru on Instragram, all he has to do is post a daily pic of his STANCE socks, and you’re hooked. With social media reaching critical mass and the possibility for everyone to become their own publisher, channel and star, what "influencer" means is drastically changing—and so is the scale.
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December 21st, 2016 7 Predictions and Strategies for Social Media Marketing in 2017 About 90% of companies use social media for outreach, customer service and sales. Considering that Facebook has 1.71 billion users, WhatsApp and YouTube each have a billion, and Instagram has 500 million active users, it’s wise to invest time and effort into analyzing how best to reach these audiences. So, what are the social media trends we expect to continue and expand into 2017?
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November 18th, 2016 Measuring the ROI from your Pinterest Investment Just Got Easier It's becoming easier than ever for companies to measure the impact of their Pinterest presence.
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October 12th, 2016 How to Rev Up Your Car Dealership’s Online Reputation We’ve already written about how your website can help you close more car sales, but how do you handle information about your dealership on other sites?
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January 31st, 2014 Facebook Content: Now You See It, Now You Don’t Every Facebook user has felt the sting of an unnoticed post. You come up with a funny image, poignant observation or perfect joke, and all you hear is crickets. How is it that some things you share get lots of likes and shares, and others seem to disappear into the ether? Facebook uses many algorithms and factors in determining what people see and when.
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