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January 25th, 2019 Teamwork, Baby: A Social Media Case Study By Meg Cannon, Copywriter This is a story about collaboration, pop culture, and how ideas can evolve to fit their medium. It’s also about babies.
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May 16th, 2018 Visualize Better Sales: Eye Candy Meets Marketing on Instagram By Stephanie Meinberg, Senior Copywriter Experts argue that while Facebook might offer better visibility, Instagram delivers a higher level of engagement. In fact, Forbes considers Instagram the best social media platform for engagement. But what does that mean?
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April 4th, 2018 Welcome to Social Media … Wait, where is everyone going? By Barrett Condy, Creative Director People have been calling for a massive exodus from the Facebook almost since its inception, and recent issues such as the Cambridge Analytica data breach have energized those predicting the end of the social media platform. Ad revenue, however, is still going strong. What’s going on?
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February 16th, 2018 Japanese Wrestlers, Socks, and the Power of Influencer Marketing By Barrett Condy, Creative Director What could a Japanese pro wrestler do to convince you to buy socks? If you’re a follower of Suzuki Minoru on Instragram, all he has to do is post a daily pic of his STANCE socks, and you’re hooked. With social media reaching critical mass and the possibility for everyone to become their own publisher, channel and star, what "influencer" means is drastically changing—and so is the scale.
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December 21st, 2016 7 Predictions and Strategies for Social Media Marketing in 2017 About 90% of companies use social media for outreach, customer service and sales. Considering that Facebook has 1.71 billion users, WhatsApp and YouTube each have a billion, and Instagram has 500 million active users, it’s wise to invest time and effort into analyzing how best to reach these audiences. So, what are the social media trends we expect to continue and expand into 2017?
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November 18th, 2016 Measuring the ROI from your Pinterest Investment Just Got Easier It's becoming easier than ever for companies to measure the impact of their Pinterest presence.
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