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September 14th, 2018 Looking to boost performance? Send your creative team down the river. By Meg Cannon, Copywriter Some of us were kayaking mavens; others felt a bit of apprehension about the five-mile journey ahead. At least one of us entertained fears of flipping the kayak and flailing soundlessly beneath the water as her fellow creatives paddled serenely a few feet ahead.
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August 31st, 2018 For Car Buyers, the Deal Is in the Details By Barrett Condy, Creative Director No matter what brand of car you’re selling, the little details about your dealership can mean the difference between making a sale or not—or, more critically, creating a customer for life versus a one-off buyer.
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March 14th, 2018 The Uncomfortable Side of Client-Agency Partnerships (And Why It's Critical) By Barrett Condy, Creative Director "He who pays the piper calls the tune." When all is said and done, the client is the final arbiter of whether marketing is good or bad. But here's another truth: Despite that power, the client should—like an ethical judge assigned to a case that hits too close to home— recuse themselves from making creative decisions. Here's why.
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February 2nd, 2018 Does your marketing pass the gender bias test? By Meg Cannon, Copywriter Overcoming gender bias in advertising can help your brand reach more eyeballs and keep women—the decision makers for most purchases—squarely on your side. It's also the right thing to do.
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December 21st, 2017 Reflections of a Year Well Spent The year is drawing to a close, and we’re preparing for some well-earned time with our families and friends—hopefully you are as well.
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