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July 31st, 2017 Win, Win, Win: How Community Engagement Can Boost Your Marketing—And, Oh Yeah, Save the World It may sound cynical to engage in charitable giving or volunteerism with the goal of increasing your business—but here’s why it’s not.
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June 14th, 2017 How to Reach the New Motoring Millennial Your Old Marketing Messages Need a Makeover In a reversal of long-held marketing wisdom, millennials are buying cars-- in 2016, in fact, millennials’ share of the new car market rose to 30% and outpaced baby boomers in car purchases for the first time. How should your marketing message adjust to engage this huge buying segment?
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January 19th, 2017 Creative Agencies vs. Consultancies In a battle of guts versus brains, which will triumph? It’s the yin/yang, right-brain/left-brain, chocolate/peanut butter debate many in the marketing industry have year after year. Which is more important: data or creativity?
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May 31st, 2016 Millennials are making us rethink our marketing. Here’s why that’s a good thing. Millennials are pushing marketers to come up with innovative new approaches that focus on interactivity and authenticity. We can’t rely on the old chestnuts of advertising any more, which actually creates a refreshing opportunity for marketers and creatives to really push our capabilities.
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July 29th, 2015 How Manufacturers Can Make “Yes” the Only Logical Choice According to a 2014 survey by the Content Marketing Institute, only 30% of manufacturing companies say that they are effective at content marketing. In the same survey, respondents indicated that they felt videos were among the most effective marketing tactics they used. So how can manufacturers use videos to market even more effectively?
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April 21st, 2014 Why You Should Add Location-Based Marketing to Your Digital Strategy The best new marketing tool is right in your customers’ pocket, purse or palm. Mobile devices are at the heart of location-based marketing – letting you target potential customers instantly based on where they are.
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