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July 27th, 2018 Think Outside the Lot: How to Elevate Your Dealership Beyond Everyday Marketing Stephanie Meinberg, Senior Writer No matter how good your dealership's marketing is, there’s always room for more. Unfortunately, your marketing budget isn’t infinite—so maximizing it by finding nontraditional outlets or outside-the-box strategies is just as vital as advertising your latest incentive or sale.
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April 18th, 2018 Everything Is Content: Marketing with the Internet of Things By Meg Cannon, Copywriter The ability to reach and interact with users has expanded so far beyond traditional advertising mediums that the only limit to marketing opportunities is... well, to quote a wise woman: The limit does not exist.
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July 31st, 2017 Win, Win, Win: How Community Engagement Can Boost Your Marketing—And, Oh Yeah, Save the World By Meg Cannon, Copywriter It may sound cynical to engage in charitable giving or volunteerism with the goal of increasing your business—but here’s why it’s not.
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June 14th, 2017 How to Reach the New Motoring Millennial Your Old Marketing Messages Need a Makeover In a reversal of long-held marketing wisdom, millennials are buying cars-- in 2016, in fact, millennials’ share of the new car market rose to 30% and outpaced baby boomers in car purchases for the first time. How should your marketing message adjust to engage this huge buying segment?
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January 19th, 2017 Creative Agencies vs. Consultancies In a battle of guts versus brains, which will triumph? It’s the yin/yang, right-brain/left-brain, chocolate/peanut butter debate many in the marketing industry have year after year. Which is more important: data or creativity?
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May 31st, 2016 Millennials are making us rethink our marketing. Here’s why that’s a good thing. Millennials are pushing marketers to come up with innovative new approaches that focus on interactivity and authenticity. We can’t rely on the old chestnuts of advertising any more, which actually creates a refreshing opportunity for marketers and creatives to really push our capabilities.
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