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October 20th, 2017 The Next Frontier for Marketers? Authentic Connection. Interactivity, input and personalization are the name of the game, whether you’re marketing cars or groceries.
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September 1st, 2017 Learn Your Auto Brand’s Voice—and Speak It Clearly On the surface, one car, truck, van or SUV is basically like any other. The way auto brands distinguish themselves comes down to being able to quickly and accurately communicate what’s at the heart of their brand—to speak in their brand’s voice.
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