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June 11th, 2018 5 Reasons Why Your Old Marketing Materials Are Due for an Overhaul By Meg Cannon, Copywriter If you’ve been using the same perfectly serviceable collateral year after year, you’re probably attracting only a fraction of the new business you could. Here’s why it’s smart to review your marketing collateral every few years.
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October 20th, 2017 The Next Frontier for Marketers? Authentic Connection. By Meg Cannon, Copywriter Interactivity, input and personalization are the name of the game, whether you’re marketing cars or groceries.
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September 1st, 2017 Learn Your Auto Brand’s Voice—and Speak It Clearly By Barrett Condy, Creative Director On the surface, one car, truck, van or SUV is basically like any other. The way auto brands distinguish themselves comes down to being able to quickly and accurately communicate what’s at the heart of their brand—to speak in their brand’s voice.
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