Mobile Navigation

Advertising

June 30th, 2017 The Rise of the Six-Second Commercial When does an innovation become a trend? If Fox Network’s decision to begin broadcasting six-second commercials is any indication, the ultra-short spot is here to stay.
(read more)
March 8th, 2017 4 Keys to Ensure Your Pre-roll Ads Get Watched Pre-roll ads—the short commercials that play before online videos—are a relatively new attempt to capture viewer attention for advertisers. But alas, according to a recent consumer study by Magna and IPG Media Lab, 65% of viewers skip them as soon as they get the chance. Here's how you can keep potential customers from skipping your messages.
(read more)
January 31st, 2017 Inflated Metrics or Not, Facebook Video Ads Can Be a Savvy Choice We’re going to say something controversial: Despite concerns over inflated metrics, we still think Facebook video ads can be a smart investment.
(read more)
August 15th, 2016 The 7 Best Commercials of the Rio Olympics St. G's Picks Here at St. Gregory Group, we’ve carried on a spirited debate about the funniest, most inspiring, effective, and touching commercials during this year’s Olympics. These are the contenders that medaled. The judges’ decisions are final.
(read more)

ARCHIVES

CATEGORIES