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December 17th, 2018 Merry Christmas from St. Gregory Group! It's not the holidays until you've seen your favorite Christmas movie. Can you identify ours?
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January 29th, 2018 5 Do's and Don'ts for Car Dealership Commercials By Meg Cannon, Copywriter We took an informal, office-wide poll to find out what people respond to—and what bugs them—about car commercials. Sure, we’re all marketing and advertising professionals here at St. Gregory Group, but we’re also potential customers. Here are our do’s and don’ts for car commercials.
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June 30th, 2017 The Rise of the Six-Second Commercial When does an innovation become a trend? If Fox Network’s decision to begin broadcasting six-second commercials is any indication, the ultra-short spot is here to stay.
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March 8th, 2017 4 Keys to Ensure Your Pre-roll Ads Get Watched Pre-roll ads—the short commercials that play before online videos—are a relatively new attempt to capture viewer attention for advertisers. But alas, according to a recent consumer study by Magna and IPG Media Lab, 65% of viewers skip them as soon as they get the chance. Here's how you can keep potential customers from skipping your messages.
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January 31st, 2017 Inflated Metrics or Not, Facebook Video Ads Can Be a Savvy Choice We’re going to say something controversial: Despite concerns over inflated metrics, we still think Facebook video ads can be a smart investment.
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