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March 8th, 2017 4 Keys to Ensure Your Pre-roll Ads Get Watched Pre-roll ads—the short commercials that play before online videos—are a relatively new attempt to capture viewer attention for advertisers. But alas, according to a recent consumer study by Magna and IPG Media Lab, 65% of viewers skip them as soon as they get the chance. Here's how you can keep potential customers from skipping your messages.
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January 31st, 2017 Inflated Metrics or Not, Facebook Video Ads Can Be a Savvy Choice We’re going to say something controversial: Despite concerns over inflated metrics, we still think Facebook video ads can be a smart investment.
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August 15th, 2016 The 7 Best Commercials of the Rio Olympics St. G's Picks Here at St. Gregory Group, we’ve carried on a spirited debate about the funniest, most inspiring, effective, and touching commercials during this year’s Olympics. These are the contenders that medaled. The judges’ decisions are final.
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