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June 21st, 2018 5 Reasons You Should Care About Online Reviews By Kyle O'Daniel, President There’s no denying that we live in a review culture now. Social media started it, and online retailers made it the norm. Often overlooked, this element of word-of-mouth marketing has become one of the most powerful drivers of sales, particularly in the “decision” phase of the buyer’s journey.
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June 11th, 2018 5 Reasons Why Your Old Marketing Materials Are Due for an Overhaul By Meg Cannon, Copywriter If you’ve been using the same perfectly serviceable collateral year after year, you’re probably attracting only a fraction of the new business you could. Here’s why it’s smart to review your marketing collateral every few years.
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May 16th, 2018 Visualize Better Sales: Eye Candy Meets Marketing on Instagram By Stephanie Meinberg, Senior Copywriter Experts argue that while Facebook might offer better visibility, Instagram delivers a higher level of engagement. In fact, Forbes considers Instagram the best social media platform for engagement. But what does that mean?
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April 27th, 2018 Creativity and the Importance of Gameness By Barrett Condy, Creative Director Gameness is a quality that people in the creativity business can learn a lot from, and it’s something that we admire in the most successful people in our field.
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April 18th, 2018 Everything Is Content: Marketing with the Internet of Things By Meg Cannon, Copywriter The ability to reach and interact with users has expanded so far beyond traditional advertising mediums that the only limit to marketing opportunities is... well, to quote a wise woman: The limit does not exist.
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April 4th, 2018 Welcome to Social Media … Wait, where is everyone going? By Barrett Condy, Creative Director People have been calling for a massive exodus from the Facebook almost since its inception, and recent issues such as the Cambridge Analytica data breach have energized those predicting the end of the social media platform. Ad revenue, however, is still going strong. What’s going on?
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