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October 20th, 2017 The Next Frontier for Marketers? Authentic Connection. Interactivity, input and personalization are the name of the game, whether you’re marketing cars or groceries.
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September 29th, 2017 Is it Time for Marketers to Cut the Cord, Too? There’s much talk these days about “cord cutting”—the choice some consumers are making to cancel their cable service in favor of either over-the-air (antenna) TV or alternative delivery services (Netflix, YouTube, Hulu, etc.) So what’s the message for marketers? Abandon TV like the bellbottoms of yesteryear? No, we don’t think so (although we do think you need to lose the bellbottoms).
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September 1st, 2017 Learn Your Auto Brand’s Voice—and Speak It Clearly On the surface, one car, truck, van or SUV is basically like any other. The way auto brands distinguish themselves comes down to being able to quickly and accurately communicate what’s at the heart of their brand—to speak in their brand’s voice.
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July 31st, 2017 Win, Win, Win: How Community Engagement Can Boost Your Marketing—And, Oh Yeah, Save the World It may sound cynical to engage in charitable giving or volunteerism with the goal of increasing your business—but here’s why it’s not.
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July 24th, 2017 How the Net Neutrality Debate Could Affect Your Web Marketing With so much happening in the news, it’s easy to lose sight of net neutrality, a distinctly unsexy-sounding issue—but this is one that could directly affect your bottom line. Net neutrality is essential to your online marketing efforts, and it’s under attack.
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June 30th, 2017 The Rise of the Six-Second Commercial When does an innovation become a trend? If Fox Network’s decision to begin broadcasting six-second commercials is any indication, the ultra-short spot is here to stay.
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