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October 19th, 2018 3 Big Sales Opportunities Your Service Department May Be Missing By Steve Bleh, SVP Sure, the service department should treat customers with respect, diagnose and fix their cars' problems quickly and charge them fairly—but if that’s all they do, you have missed three opportunities that could have added up to big dollars.
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October 3rd, 2018 On Creative Inspiration, Car Dealership Commercials, and The Sex Pistols By Meg Cannon, Copywriter Our creative team loves a good challenge. That’s why car dealership commercials are a special delight of ours. In exactly the same way that the strict line and syllable count of a sonnet have inspired countless poets since Shakespeare’s time, the limitations of a dealership commercial form the scaffolding of some of our most creative solutions.
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September 14th, 2018 Looking to boost performance? Send your creative team down the river. By Meg Cannon, Copywriter Some of us were kayaking mavens; others felt a bit of apprehension about the five-mile journey ahead. At least one of us entertained fears of flipping the kayak and flailing soundlessly beneath the water as her fellow creatives paddled serenely a few feet ahead.
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August 31st, 2018 For Car Buyers, the Deal Is in the Details By Barrett Condy, Creative Director No matter what brand of car you’re selling, the little details about your dealership can mean the difference between making a sale or not—or, more critically, creating a customer for life versus a one-off buyer.
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July 27th, 2018 Think Outside the Lot: How to Elevate Your Dealership Beyond Everyday Marketing By Stephanie Meinberg, Senior Writer No matter how good your dealership's marketing is, there’s always room for more. Unfortunately, your marketing budget isn’t infinite—so maximizing it by finding nontraditional outlets or outside-the-box strategies is just as vital as advertising your latest incentive or sale.
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June 21st, 2018 5 Reasons You Should Care About Online Reviews By Kyle O'Daniel, President There’s no denying that we live in a review culture now. Social media started it, and online retailers made it the norm. Often overlooked, this element of word-of-mouth marketing has become one of the most powerful drivers of sales, particularly in the “decision” phase of the buyer’s journey.
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