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July 31st, 2017 Win, Win, Win: How Community Engagement Can Boost Your Marketing—And, Oh Yeah, Save the World It may sound cynical to engage in charitable giving or volunteerism with the goal of increasing your business—but here’s why it’s not.
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July 24th, 2017 How the Net Neutrality Debate Could Affect Your Web Marketing With so much happening in the news, it’s easy to lose sight of net neutrality, a distinctly unsexy-sounding issue—but this is one that could directly affect your bottom line. Net neutrality is essential to your online marketing efforts, and it’s under attack.
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June 30th, 2017 The Rise of the Six-Second Commercial When does an innovation become a trend? If Fox Network’s decision to begin broadcasting six-second commercials is any indication, the ultra-short spot is here to stay.
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June 14th, 2017 How to Reach the New Motoring Millennial Your Old Marketing Messages Need a Makeover In a reversal of long-held marketing wisdom, millennials are buying cars-- in 2016, in fact, millennials’ share of the new car market rose to 30% and outpaced baby boomers in car purchases for the first time. How should your marketing message adjust to engage this huge buying segment?
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April 24th, 2017 Why Your Digital Ads Still Need the Human Touch Huge collections of websites like the Google Display Network can help advertisers get maximum exposure—but this model can be vulnerable to click fraud and placement next to unsafe content. Here's why actual human beings are still the key to getting the most out of online advertising.
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March 8th, 2017 4 Keys to Ensure Your Pre-roll Ads Get Watched Pre-roll ads—the short commercials that play before online videos—are a relatively new attempt to capture viewer attention for advertisers. But alas, according to a recent consumer study by Magna and IPG Media Lab, 65% of viewers skip them as soon as they get the chance. Here's how you can keep potential customers from skipping your messages.
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