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March 13th, 2019 Meeting Our Future Bosses (AKA Junior Achievement Job Shadow Day) By Meg Cannon, Copywriter Last week, we got to host Ms. McCoy-Lampkin’s eighth-grade Junior Achievement class from Withrow University High School. As always, we were blown away by the talent and potential of JA kids—not to mention energized about our own jobs.
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March 1st, 2019 How to Create and Measure a Successful Web Campaign By Meg Cannon, Copywriter Customers are more likely to survive a plane crash, complete Navy SEAL training, or summit Mount Everest than they are to click on a banner ad. It’s easy, therefore, to conclude that web ads are ineffective—but the truth is that you may have been measuring the wrong thing all along.
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January 25th, 2019 Teamwork, Baby: A Social Media Case Study By Meg Cannon, Copywriter This is a story about collaboration, pop culture, and how ideas can evolve to fit their medium. It’s also about babies.
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December 17th, 2018 Merry Christmas from St. Gregory Group! It's not the holidays until you've seen your favorite Christmas movie. Can you identify ours?
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November 19th, 2018 No-Haggle Pricing and the Trust Problem By Meg Cannon, Copywriter Look. Some of our best friends are car dealers, but many people just don’t trust them. Whether customers have had bad experiences or just succumb to an unfair stereotype, it takes a lot to establish a reputation for being trustworthy in the car business.
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October 19th, 2018 3 Big Sales Opportunities Your Service Department May Be Missing By Steve Bleh, SVP Sure, the service department should treat customers with respect, diagnose and fix their cars' problems quickly and charge them fairly—but if that’s all they do, you have missed three opportunities that could have added up to big dollars.
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